Privacy

Privacy Policy

What personal information this website collects, what we do with it, who else receives it and how to reach us about it.

Last updated 11 November 2026

Who we are

Emergence Digital Pty Ltd (ABN 28 197 110 729) is a marketing agency based in Melbourne, Australia. In this policy, “we”, “us” and “our” mean Emergence Digital, and “the site” means emergencedigital.com.au.

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy covers the site. If we work together, your contract may say more about how we handle information for that work.

What we collect

What you give us

When you send one of our forms or book a call, we collect:

  • your first name and email address (always), and your last name, phone number and company if you give them
  • your message, and your answers to any other questions on the form
  • the time you book, and anything you add in the booking calendar

We also keep what you tell us when you email, call or meet with us. You can browse the site without telling us who you are, but we need at least your name and email address to reply to an enquiry.

How you found us

The first time you visit, the site saves a small file in your browser (the ed_attribution cookie) recording how you arrived: any campaign tags in the link, an ad click ID from Google or Meta, the site that referred you and the first page you landed on. If you later send a form, these details go with it, along with the page you sent it from.

How you use the site

Google Analytics and the Meta Pixel record the pages you visit, your device and browser, your IP address or approximate location, and actions such as sending a form or booking a call. Our host keeps technical logs of each visit. The Cookies and tracking section below has the details.

We don't ask for sensitive information, such as health details or political views. Please don't include it in a message.

How we use it

We use personal information to:

  • reply to your enquiry, and arrange and hold any call you book
  • follow up by email, phone or text message about what you asked us
  • work out which of our marketing brings people to the site, and improve the site
  • measure our ads on Facebook and Instagram, and show them to people more likely to be interested
  • send you occasional emails and messages about our services and events, which you can unsubscribe from at any time

Every marketing email or message we send tells you how to unsubscribe. We don't sell personal information.

Who we share it with

We use the service providers below to run the site and our sales process. Each receives only what it needs for its job. Meta and Google also use what they receive under their own privacy policies.

  • HighLevel (also called GoHighLevel or LeadConnector)

    Our CRM. It stores enquiries and bookings, runs our booking calendar and sends our follow-up emails and messages.

    Receives: Everything you enter in our forms and booking calendar, plus how you first found our site (see the ed_attribution cookie below) and the page you sent the form from.

    Privacy policy

  • EmailJS

    Emails us a copy of each Contact page enquiry, so none is missed.

    Receives: Your name, email, phone number, company and message from the Contact page form.

    Privacy policy

  • Google (Google Analytics)

    Shows us how many people visit, which pages they read and which marketing brought them.

    Receives: The pages you visit, your device and browser, your approximate location, the site that referred you, and that a form was sent (not what was in it).

    Privacy policy

  • Meta (Facebook and Instagram)

    Measures our ads on Facebook and Instagram and helps decide who sees them.

    Receives: From the Meta Pixel in your browser: the pages you visit and actions such as sending a form or booking a call, with your IP address, browser details and Meta's cookie IDs. From our server when you send a form: your email, phone number, first and last name and our CRM's ID for you, each scrambled with a one-way hash (SHA-256) first, plus your IP address, browser details, Meta's cookie IDs and the page you were on.

    Privacy policy

  • Vimeo

    Hosts the videos on our site.

    Receives: When a video loads: your IP address and browser details, and how you watch the video.

    Privacy policy

  • Vercel

    Hosts this website.

    Receives: Like any web host, technical details of each visit, such as your IP address, browser and the address of each page, in its server logs.

    Privacy policy

About the details we send Meta. Hashing turns your email, phone number and name into a code that can't be read back, but Meta can match it to the same details on a Facebook or Instagram account. That's how it tells us which ads led to enquiries, without us sending your details in readable form.

We may also share personal information with our professional advisers, or when the law requires or allows it.

Cookies and tracking

Cookies are small files a website saves in your browser. The site and the services on it set these:

  • ed_attribution

    Us (Emergence Digital)

    30 days

    Remembers how you first reached our site: campaign tags in the link (UTMs), Google and Meta ad click IDs, the site that referred you and the first page you landed on. If you send us a form, these go with it to our CRM, so we can see which marketing works.

  • _ga, _ga_<ID>

    Google Analytics

    Up to 2 years

    Tells one visitor's visits apart from another's, so visits and visitors can be counted.

  • _fbp

    Meta Pixel

    90 days

    Identifies your browser to Meta, so it can measure our ads and decide who sees them.

  • _fbc

    Meta Pixel

    90 days

    Stores Meta's click ID when you arrive from a link on Facebook or Instagram, such as one of our ads.

  • Vimeo and HighLevel cookies

    Vimeo, HighLevel

    Set by each provider

    Set by the embedded video player and booking calendar for their own use, under their own policies.

Meta and other advertisers

Meta and other third parties may use cookies, web beacons and similar technologies to collect or receive information from this site and elsewhere on the internet, and use it to measure ads and decide which ads people see.

Your choices

  • Your browser's settings let you block or delete cookies, or browse privately. The site still works without them.
  • Google's opt-out browser add-on stops Google Analytics recording your visits.
  • On Facebook or Instagram, go to Accounts Centre, then Your information and permissions, then Your activity off Meta technologies, to see and disconnect what businesses like us have shared with Meta, including the server-side details above. Ad preferences in Accounts Centre control the ads you see.
  • To opt out of interest-based ads from many advertising companies at once, use Your Online Choices (Australia) or the Digital Advertising Alliance (United States).

Blocking cookies or using an ad blocker limits what the Meta Pixel can record in your browser, but if you send a form, our server still sends Meta the hashed details described above. The Meta setting above covers those too.

Information stored overseas

Most of the providers above are based outside Australia, so your information is likely to be stored or processed overseas, mainly in the United States. Each provider's privacy policy, linked above, explains how it protects that information.

Keeping it safe, and for how long

We take reasonable steps to protect personal information from misuse, loss and unauthorised access. The site is served over an encrypted connection, and access to enquiries in our CRM is limited to the people who need it.

If a data breach is likely to cause you serious harm, we'll tell you and the Office of the Australian Information Commissioner, as the law requires.

We keep enquiries, contact details and client records for 5 years after our last contact with you, unless the law requires us to keep them longer, then delete them or remove what identifies you. Google Analytics keeps detailed visit data for 14 months at most, and Meta keeps what it receives under its own policy.

Seeing and correcting your information

You can ask for a copy of the personal information we hold about you, or ask us to correct it. Email contact@emergencedigital.com.au. We'll confirm who you are before we share anything and reply within 30 days. There's no charge to ask.

If we can't give you access or make a correction, we'll explain why in writing and tell you how to complain. You can also ask us to delete your details, and we will unless the law requires us to keep them.

Complaints

If you think we've mishandled your personal information, email us at contact@emergencedigital.com.au with what happened. We'll look into it and reply within 30 days.

If you're not happy with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.

Changes to this policy

We'll update this policy when what the site collects or who we share it with changes. The date at the top shows when it last changed.

Contact us

For anything about your privacy or this policy:

Emergence Digital Pty Ltd
Suite 4, 184 Main Street
Lilydale, VIC Australia
contact@emergencedigital.com.au

Or use our contact form.